by Artöm Obenko, Content Specialist
How to Write an Open Application Letter
Imagine landing your dream role, even when it hasn’t been advertised yet. That’s the magic of an open application letter. Proactive, compelling, and personalised, it can get you one step closer to landing your dream job.
Whether you’re a university graduate, looking for a career change, or interested in companies that align with your career goals, an open application letter can empower you to stand out and seize opportunities before anyone else.
In this article, we cover:
What is an open application letter?
Examples of an open application letter.
Differences between an open application letter and a letter of interest.
When to use an open application letter.
How to write an open application letter.
What is an open application letter?
An open application letter, also known as an unsolicited application, is a message sent to a company when no job has been advertised. It is a way to introduce yourself, highlight your skills, and explain why your expertise could benefit the organisation. Think of it as a way to chase hidden opportunities, ones that might not yet be listed or are waiting for the right candidate.
The aim is to make such a lasting impression that they consider you immediately for current or even upcoming roles before they formally hit the job boards. The heart of this approach is confidence, research, and value-driven messaging. By showing genuine interest and aligning your skills with the company’s goals, you are taking an active role in shaping your career path.
Open application letter example
Refer to our guide on how to write a good cover letter for more valuable insights and tips to help you succeed in your next job.
Open application letter example (renewable energy):
Dear Hiring Team at Octopus Energy,
I am writing to express my enthusiasm for joining Octopus Energy, a company that has set a benchmark in driving the transition to a greener and more sustainable future. Your dedication to renewable energy innovation resonates deeply with my personal values and professional aspirations. I am excited about the prospect of contributing my expertise and passion to your mission of making clean energy accessible and affordable for everyone.
Throughout my career, I have been fortunate to work on projects that align closely with the core principles of renewable energy and sustainability. Whether it involved coordinating energy efficiency initiatives, researching advancements in sustainable technologies, or collaborating with stakeholders to promote environmentally conscious solutions, I have consistently sought opportunities to make a meaningful impact. These experiences have honed my ability to combine analytical thinking with a solutions-driven approach, skills I am eager to bring to Octopus Energy’s forward-thinking team.
What draws me most to Octopus Energy is your innovative business model and commitment to empowering customers with green energy choices. I am driven by a desire to work at the forefront of renewable energy, contributing to an organisation that challenges industry norms and inspires positive environmental change on a global scale. I am confident that my passion for sustainability, combined with my professional experience, will enable me to add value to your talented team.
I would welcome the opportunity to discuss how my background and ambitions align with Octopus Energy’s goals. Thank you for considering my application, and I look forward to the chance to contribute to your vision of a cleaner, brighter future.
Warm Regards,
Lucy Wales
Refer to our renewable energy engineer guide for more tips.
Open application letter example (sustainability):
Dear Mr Johnson,
I am writing to express my deep interest in contributing to GreenVision UK in the field of sustainability. With the growing urgency for innovative solutions to address global environmental challenges, I am eager to bring my enthusiasm and skills to a team that is making a meaningful impact. While I may not have extensive experience in the field, my passion for sustainability, combined with my commitment to learning and growth, makes me an ideal candidate to support your mission.
I have always been driven by a desire to create positive, tangible change in the world. Through earning a Bachelor's degree in Environmental Science at the University of Edinburgh, volunteering with EcoAction UK on environmentally focused projects, and staying actively informed about advancements in sustainable practices, I have developed a strong foundation of knowledge about environmental challenges and opportunities. I am particularly interested in areas such as renewable energy, waste reduction, and sustainable business strategies, which I believe align with the values and goals of GreenVision UK.
My determination to pursue a career in sustainability is matched by my readiness to learn and contribute passionately. Whether it's supporting ongoing projects, assisting in research, or handling administrative responsibilities, I am committed to delivering high-quality work while continuously growing my expertise.
I would welcome the opportunity to contribute my energy and dedication to your team. I am confident that I can bring a fresh perspective, as well as a tireless drive to help advance your sustainability initiatives. Thank you for considering my application, and I look forward to the possibility of contributing to your impactful work.
Warm Regards,
Alex Morgan
Refer to our sustainability guide for more tips.
What is the difference between an open application letter and a letter of interest?
Both an open application letter and a letter of interest demonstrate initiative and determination, though they have slightly different purposes.
| Open application letter | Letter of interest |
|---|---|
| No active job posting required | Expresses interest in a specific type of role at a company |
| Sent when no opportunities are listed | Targeted to roles you suspect may become available |
| Broad in its approach, focusing on your overall fit | Narrower, aligning with a likely but unconfirmed vacancy |
Both formats are useful tools for differentiating yourself, so choosing the right one depends on the circumstances. Are you uncovering entirely hidden opportunities or positioning yourself for a likely job opening? For more tips, refer to our guide on how to write a letter of interest.
When to use an open application letter
Open application letters can be highly effective when used in the right situation. They allow job seekers to express interest in a company even when no specific positions are advertised, showcasing initiative and enthusiasm.
1. Targeting dream companies
Do you have a list of companies you’ve always admired? Even if they aren’t currently hiring, reaching out shows initiative and determination. For example, if you’re passionate about AI innovation, you could send an open application to a leading tech startup, highlighting your software development expertise. This could lead to opportunities you hadn’t anticipated.
For further guidance, refer to our developer cover letter or explore our article "Will AI Replace or Transform Your Job?"
2. Approaching smaller businesses
Small to mid-sized companies often don’t actively advertise roles but may be open to hiring talented individuals who can add value. For example, a boutique design agency might not realise they need a social media strategist until you submit your portfolio and demonstrate how you can elevate their brand presence.
For further guidance and creative ideas, refer to our marketing cover letter tips or social media CV guide.
3. Exploring a career change
Transitioning to a new industry can be challenging but also rewarding. For example, if you’re moving from teaching to corporate training, you can highlight transferable skills such as communication, team leadership, and organisation.
How to write an open application letter (step-by-step guide)
Writing a good open application letter can feel challenging, but breaking it down into a few simple steps makes the process much easier. Each step ensures that your letter is clear, professional, and tailored to make a strong impression.
1. Research the company
Take the time to thoroughly research the company you're applying to. Show that you understand their mission, values, and goals, and mention any recent achievements or challenges they may have faced. For example, if you're applying to a tech company known for its sustainability efforts, you could refer to their latest green initiative and explain how your background in sustainable product design aligns with their focus. Demonstrating knowledge about the company proves you're genuinely interested and helps personalise your application.
2. Address the right person
Avoid generic greetings like “Dear Sir or Madam” or “To Whom It May Concern.” Instead, try to address your letter to a specific individual. Research who oversees hiring for the department you're interested in. Platforms like LinkedIn are a great resource, or you could even make a polite phone call to the company to confirm this detail. For example, addressing your letter to "Ms Emily Harris, Recruitment Manager" instantly makes it more personal and impactful.
3. Highlight relevant skills and experiences
Ensure your letter focuses on skills and experiences directly relevant to the role or company’s objectives. Use specific examples that showcase your achievements and explain how they align with their needs. For instance, if the company values customer engagement, you could say, “In my previous role, I implemented a customer retention strategy that increased engagement by 47% over six months.” Quantifying your successes makes your claims more compelling and credible.
4. Express genuine enthusiasm
Let your passion for the company and role shine through. Be specific about why you're excited to contribute to their mission or why their work resonates with you. For instance, if you're applying to a company known for its innovative tech products, you could say, “I’ve always been inspired by your cutting-edge solutions, such as your recent launch of AI-powered tools that simplify project management. I’m thrilled at the possibility of contributing to such groundbreaking work.” Authenticity helps your enthusiasm stand out.
5. End with a call to action
Conclude your letter with a strong, professional closing statement that invites further communication. For example, “I would love the opportunity to discuss how my skills and experiences align with your needs. I am available for a conversation at your convenience and can be reached at [your contact information].” This makes it clear that you're open and eager to take the next step.
6. Keep it concise
While it’s important to include enough detail to make your case, avoid overloading your letter with unnecessary jargon or overly long explanations. Aim for clarity and impact. A concise, well-structured letter, no longer than one page, will leave a stronger impression than a lengthy, unfocused one. Break up your content into short paragraphs, and ensure each one has a clear purpose.
Key takeaways
Tailor open application letters to highlight how your skills align with the company's values and goals.
Use specific examples of past achievements to demonstrate your expertise and potential impact on the organisation.
Research the company thoroughly to showcase admiration for its accomplishments and workplace culture.
End with a professional and polite call to action, providing clear contact details for follow-up.
Personalisation and alignment with UK organisations' values increase the effectiveness of your application.
Next steps?
Explore our cover letter examples for inspiration, or visit our CV Writing Services to learn more about how our professional writers can craft a standout application for you.
FAQs
What is the best format for an open application letter?
The best format for an open application letter is professional, clear, and concise. Use a standard business cover letter structure, starting with your contact details followed by the recipient’s contact details, the date, a formal salutation, and a compelling introduction. Present your main points in the body paragraphs, and close with a strong conclusion and call to action.
What is the best open application cover letter template?
While there isn’t one definitive template, an effective open application letter should include the following sections:
Header with your personal details (name, address, contact information).
Greeting addressing the recipient (e.g., "Dear [Hiring Manager's Name]").
Introduction that captures interest and explains why you’re reaching out.
Body paragraphs that highlight your skills and achievements, aligning them with the company’s values and potential positions.
Closing paragraph with a polite call to action, such as a request for an interview or a follow-up.
Signature line with "Sincerely" or "Kind regards," followed by your name.
How do I address an open application letter?
Whenever possible, address the letter to a specific individual to create a personal touch. Research the company’s website or LinkedIn to find the name of the hiring manager or the relevant contact person. If no name can be identified, use a professional and neutral salutation such as "Dear Hiring Manager" or "Dear [Company Name] Recruitment Team". Avoid generic terms like "To Whom It May Concern" since they can come across as impersonal.
How long should an open application letter be?
An open application letter should typically be between 250 to 400 words or roughly three to four paragraphs. It’s important to keep it concise while ensuring you effectively convey your skills, experiences, and interest in the company. Avoid lengthy explanations; instead, focus on delivering targeted and meaningful information to maintain the reader’s attention. For more tips, refer to how to write a short cover letter.
